The Real Reason Mega-Corporations Are Going Woke

It's essentially economic extortion at play by an investment Mafia working make big businesses toe the "Equality" line

Bud Light, Jack Daniels, Nike…. is nothing sacred anymore?!

Granted, Bud Light has always been shit beer and Nike has always been cheap threads made in Chinese sweatshops, so these things never were sacred to begin with - but you get the point.

Over the past couple of weeks more and more mega corporations are throwing their dollars into the LGBTQ ring and sponsoring trans influencers to advertise their products.

Nike paying Dylan Mulvaney, a dude, to promote their women’s sports bras.

Only in Clown World.

Then you could go back to last year when Roe v. Wade was overturned by the Supreme Court and find dozens of Fortune 500 companies who went full woke and made political statements against the Court decision.

And you can go back further than that to the 2020 election when a whole list of companies were crying out against the events of January 6th and calling for “pRoTeCtInG OuR DeMoCrAcY”. Then you have the laundry list of companies going “carbon neutral” in an effort to “combat man-made climate change”.

Woke Corporate America, not only putting profits over people but now politics over people as well.

But why? Clearly there is a large customer base they are alienating by going full woke, to the point of losing customers and profits, so what’s the real reason behind the political stances at these companies?

The answer to that lies in what’s essentially an economic mafia at work.

We first look to the Human Rights Campaign, the “HRC”. (Interesting acronym)

They are a large Social Justice Warrior NGO in operation since 1980 pushing about every woke initiative you can think of - from climate change to “securing democracy” to LGBTQ+ campaigns and more.

If you’re not familiar with the Human Rights Campaign name, you may have seen their logo around.

At the Human Rights Campaign, they have something they call the “Corporate Equality Index” (CEI) where they rank big business with a score based upon how well they do with inclusion and diversity for the LGBTQ movement. It’s a wokeness score, basically.

The Human Rights Campaign started their CEI initiative in 2002, and it’s currently led by Kelly Robinson as of 2022. Kelly also worked for Barack Obama’s 2008 presidential campaign. Color me shocked with a rainbow.

Here are some stats on the Corporate Equality Index taken from the HRC website. It looks like just over two thirds of Fortune 500 companies participated in being ranked for inclusiveness, and over 800 businesses were given the title “Best Place to Work for Equality”.

The main categories of ranking for the CEI score are “Workforce Protections,” “Inclusive Benefits,” “Supporting an Inclusive Culture,” and “Corporate Social Responsibility and Responsible Citizenship.”

The list of corporate partners, which is quite long, is a who’s who of mega-corporate America. A variety of Big Tech companies, defense contractors, Pharma companies, and more are on the Platinum Partner list. Disney included, hence the ruining of all of our favorite childhood movies. There are also “Gold” and “Silver” levels with dozens more big companies listed.

These companies listed aren’t the only funders of the Human Rights Campaign, there are other donors that aren’t listed, such as (of course) George Soros’ Open Society Foundation. This information had to be acquired from the Open Society’s website, as a comprehensive donors list is not available on the HRC’s website, only “corporate partners”. Open Society donated to the HRC nearly every year, though the last couple years of donations were substantially larger than in previous years.

What the Corporate Equality Index has become is something like a corporate extortion racket ran by a woke suit-and-tie Mafia. If a company does not fit into their mold of inclusivity, a company is given a low score and the activists/media talking heads start crying out over how evil the company is.

Rewind two years ago to 2021, LGBTQ activists were upset about political donations that Anheuser-Busch, owner of Bud Light, was making to local lawmakers in Colorado. Activists then poured out cans of Anheuser-Busch products in protest, with the media happily covering the events and their narratives of “corporation bad”.

I wonder if the activists leading these kinds of protests have any ties back to George Soros? An interesting, and very relevant, question.

This CEI score is a part of a larger initiative that the Woke Folk in corporate America have been pushing the last few years, which is often described as “ESG”, ESG standing for “Environmental, Social, and Governance” score.

ESG is defined by Forbes as “a type of financial investing where factors beyond financial considerations are considered. Companies are scored by fund managers based on varying, and undefined factors”.

It’s very likely that these big businesses are not only worried about the bad press from activists and the media for not getting a good woke score, but there could be threat of investment loss behind the scenes from the large investment companies like Blackrock and Vanguard who hold shares in most all large corporations.

In a 2018 letter to CEOs about ESG values for businesses, the CEO of Blackrock Larry Fink wrote “if a company doesn’t engage with the community and have a sense of purpose it will ultimately lose the license to operate from key stakeholders.” Larry Fink is one of the main, if not the main, pusher of ESG onto corporate America.

Don’t get a good woke score? We’ll write bad press about you and tank your stocks!

Some may be thinking “Why would the companies do this? They are going to lose so many sales!”, but the money lost from upset conservatives over ideological reasons pales in comparison to the money these corporations could lose if their main shareholders threaten to pull their stake.

Though hopefully the American consumer can make enough of a stand by carefully choosing what companies to support with their money to overshadow these corporate fears of getting a good CEI or ESG score for shareholders. Anheuser-Busch has already lost a few billion dollars of market cap for their stock over the last couple weeks with their “Equality” stunt, and even more damaged is the the perception of the brand in blue collar America.

This may be where we can win, for reputation is something more difficult to repair than some lost money in the checkbook.

Fighting back against the “ESG” push for businesses will be an important fight in the years to come.

Voting with our dollars is more crucial than ever.

---

My writing and audio recordings on Substack will always be free - but you can subscribe for $5 a month to assist my works. Your support is greatly appreciated!

Find me on:
Twitter: https://twitter.com/Jordan_Sather_
Telegram: https://t.me/jordansather
Truth Social: https://truthsocial.com/@JordanSather

Videos on Rumble: https://rumble.com/c/JordanSather

Support on Locals: https://jordansather.locals.com/
Other ways to donate: https://www.jordansather.com/donate

A link to all of my links: https://allmylinks.com/jordansather